75 Attention Grabbing Hooks and how to use them.
Be honest, I bet there are things you’ve bought, articles you’ve read, or people you’ve started following because of the hook that caught your eye.
I know that capturing your audience's attention is crucial. Social media platforms are flooded with content, making it essential to stand out and grab your audience's interest within seconds. And one of the most effective ways to achieve this is through effective hooks.
But what makes a good hook?
Well, a good hook is a compelling, attention-grabbing statement or question that grabs your audience’s attention and persuades them to stop scrolling through tap dancing cats and engage with your content.
It’s massively important because it's the first thing they see, and it needs to really grab their curiosity, evoke an emotion, or promise a benefit. (Or all three.)
So we understand that they are your headline, your tagline, your attention grabber. But also, they need to :
Capture Attention: In an ever growing sea of content, a strong hook ensures that your post stand out.
Encourage Engagement: A well-crafted hook can lead to more likes, comments, and shares.
Boost Reach: Engagement signals to social media algorithms that your content is valuable, increasing its visibility.
Drive Action: Hooks can motivate your audience to take specific actions, such as clicking a link, signing up for a newsletter, or making a purcha
Because I have been doing this stuff for plenty of years, I know what makes the best hooks.
I understand what resonates, I get that you need to be clear and concise, what words and expressions to use to tap into emotions and, rest assured I have done my testing and iterating to know which ones perform best.
And sometimes, you have your copy written and it’s thinking of the pesky hook that takes the most time.
The time you’ll save and the knowledge that these hooks are tried and tested means this purchase is a no brainer.
There are curiosity-driven hooks, urgency and scarcity hooks, emotional hooks and loads more. By making the most of these attention-grabbing hooks in your social media posts, you will have the tools you need to :
Effectively capture your audience's interest.
Boost engagement in your posts.
Have the range of content to test different variations to see what works best with your audience.
Meet Nicola Roberts
The Dragon Trainer
Nicola Roberts is a business empowerment specialist who feels passionately about people developing their confidence and strategy to powerfully forge their own path to be rewarded both in heart and pocket.
She worked as a strategic business analyst in the corporate world for several years before following her heart to train as a professional actress, working in the industry for a decade. She later set up a successful theatrical agency, managing the careers of over 60 performers working in TV, film and theatre.
For the last 17 years, Nicola has run an award-winning business working one-to-one with thousands of clients, and training and developing several hundred individuals to set up and develop their own businesses.
She took herself from £30k in debt, to becoming a thriving business owner, and has since won 10 industry awards for Business Mentoring, Sales and Entrepreneurship. Nicola has spoken on BBC radio and at live events and conferences across the UK, and is a member of the Professional Speaking Association.
She lives in Surrey, UK with her history teaching husband, two sons and Cassie, her much-loved fox-red labrador. She is slightly addicted to cross stitch, solving puzzles, and Earl Grey tea.
